According to Jean Guillon:
During a certain period of time, we heard a lot critics from ".com" domain name users on new domain names. I agree that the age of a domain name is important and readers of a website don't like "change" in general. If it can be a good choice to keep a ".com", it is possible that this changes in the future because ".com" don't offer the most important thing about a domain name: the belonging to an identified group.
Extract from the article:
"The second benefit of alternative endings is that you can use the correct spelling. The first time a startup dropped a vowel in its name to score a domain, it was a cool, effective way of not only getting the desired URL, but also standing out from the crowd. But just because that idea worked for a company like Flickr doesn’t mean it will work for everyone. Instead of changing your name to accommodate the .com, you can keep your correctly spelled name and find an alternative ending that will accentuate it".
Read more: http://www.business2community.com/online-marketing/cant-get-com-want-might-good-thing-01372950
New gTLD reminders:
- Contact Nameshield Registry to submit your application in round 2 of the ICANN new gTLD program.
- The Trademark Clearinghouse ("TMCH") calendar on Nameshield. Recent Sunrise Period announcements;
- Clubs can register their ".club" domain name with Namebay and search for a "Premium" on Startup.club.
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