Monday, November 9, 2015

Should I migrate my website to a gTLD?

This is a question that many have in mind and I already read about the "pros" and "cons".

According to Jean Guillon:
Many questions raised in that article and the question to change to a new domain is one that I need not to answer anymore as it really depends on the business related to the extension, the existing online positioning of the website, etc... I like the information that it is important to inform Google about the change of domain name (third paragraph in the end of the article). What disagree with here is the "spammy reputation of some generic top-level domains". Some TLDs are used for spam but certainly not as much as ".com"

Extract from the article:
"It depends. If you “got stuck” with a domain you never wanted, the domain is difficult to remember (is long, contains hyphens or numbers), and it doesn’t say much about your brand, then you may want to consider moving to a more relevant domain. Keep in mind that because of the unfamiliarity and spammy reputation of some generic top-level domains, potential visitors might be apprehensive. However, country code or city code top-level domains are seen as more trustworthy".

Read more

New gTLD reminders:

  • Contact Nameshield Registry to submit your application in round 2 of the ICANN new gTLD program.
  • Most recent Sunrise Period announcements;
  • Clubs can register their ".club" domain name with Namebay and search for a "Premium" on;
  • The Trademark Clearinghouse ("TMCH") calendar on Nameshield.
Nameshield is your international partner of choice to protect your Brand on the Internet.

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