Tuesday, November 10, 2015

9 Reasons Why Brand Registries are the Best Defense

Trademarks should consider applying in the new Round of the ICANN new gTLD program, this consultant explains why.

According to Jean Guillon:
I kind of agree with this text: Trademarks should not miss the next boat and should, at least, pay interest in what a .BRAND could be  for the future. Very few Trademarks withdrew their new gTLD applications in Round one: .LOREAL and .HILTON were some of them .Let's see if they apply again in Round two.

Extract from the article:
"Quite simply, brand registries are the best defense to protect and grow brand identity in the name space. They are also a platform for brand innovation, but for now, consider the brand registry attributes for defense".

Read more: http://authenticweb.com/why-brand-registries-are-the-best-defense-9-reasons/

New gTLD reminders:
  • Contact Nameshield Registry to submit your application in round 2 of the ICANN new gTLD program.
  • The Trademark Clearinghouse ("TMCH") calendar on Nameshield. Recent Sunrise Period announcements;
  • Clubs can register their ".club" domain name with Namebay and search for a "Premium" on Startup.club.
Nameshield is your international partner of choice to protect your Brand on the Internet.

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