Tuesday, September 15, 2015

Older Doesn’t Mean Better–New TLDs Are Here To Stay

A "club is a club": sports clubs, fan clubs, night clubs to use a domain name ending in ".club".
From the author:
"Old Web domains such as .com, .org, .net, and .edu have dominated the Web space since the 1980s, but that doesn’t mean they’re the best extension for your brand. Old-school marketers will tell you that a domain name ending with .com is ideal, but this way of thinking limits creativity and personalization within the Internet name space. With new TLDs, brands can now use extensions suitable for offerings that differentiate them from the competition".

Read the complete article here: http://www.cmo.com/articles/2015/9/10/does-your-domain-name-fit-your-brand.html.

Reminders:
  • Trademarks should submit their datas into the Trademark Clearinghouse to participate in future Sunrise Periods. The official TMCH calendar is available here;
  • For a better recognition, online clubs should register a ".club" domain name at their accredited Registrar.

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