Thursday, September 24, 2015

New Brand Registries: Leaders and Followers

éLeadership companies like BARCLAYS, BNPPARIBAS, SKY, BLOOMBERG, AXA and many others are running test and learn initiatives. Several thousand Brand Registry properties are live today. In May 2015, Barclays Chief Information and Security Officer went so far as to send out a press release stating security and brand messaging as the drivers for their planned transition to the BRAND REGISTRY".


New gTLD reminders:
  • Most recent Sunrise Period announcements;
  • The Trademark Clearinghouse ("TMCH") calendar;
  • Wine clubs can register their ".club" domain name here and search for a "Premium" on

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