Monday, September 7, 2015

IDNs in Japanese specifically registered for SEO purposes

A "club is a club": sports clubs, fan clubs, night clubs to use a domain name ending in ".club".
From the author:
"Although users in China, Japan and Korea may type domains in English, nobody searches that way. That’s one way in which IDNs have made a difference – we are seeing a very good trend in Japan of people registering IDNs in Japanese specifically for SEO [search engine optimisation] purposes.” This has obvious import from a marketing perspective".

Source: http://www.worldtrademarkreview.com/Blog/Detail.aspx?g=4965013e-f678-403b-a0b9-07506ed44aa0.

Reminders:
  • Trademarks should submit their datas into the Trademark Clearinghouse to participate in future Sunrise Periods. The official TMCH calendar is available here;
  • For a better recognition, Seo Clubs can register a ".club" domain name at their accredited Registrar.

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