Saturday, September 26, 2015

gTLD Strategies for Smaller Businesses

From Mark Skoultchi:

"In addition, small businesses can consider using new gTLDs (and some of the existing ccTLDs) that make sense for their brands. Extensions with good prospects for small businesses include the premium geographic players, like .nyc and .london, as well as the most elegantly phrased, industry-specific gTLDs, such as .health (versus .healthcare) and .law (versus .lawfirm or .lawyer or .attorney)".

Source:
http://brandchannel.com/2015/09/25/brandspeak-skoultchi-092515/

New gTLD reminders:
  • Most recent Sunrise Period announcements;
  • The Trademark Clearinghouse ("TMCH") calendar;
  • Trademarked clubs can register their ".club" domain name here and search for a "Premium" on Startup.club.

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