Wednesday, September 23, 2015

5 Ways Domain Names Foster Community and Brand Equity

Make it memorable:
"You can use a memorable domain to point to your social community. For instance, you might use a domain name like to redirect users to your Facebook page. An example is, which uses a customized .CLUB domain name to help build its social community around branded — and shareable — memes and other content with which users can engage"


New gTLD reminders:
  • Most recent Sunrise Period announcements;
  • The Trademark Clearinghouse ("TMCH") calendar;
  • Clubs can register their ".club" domain name here and search for a "Premium" on

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