Thursday, August 13, 2015

Lesson learnt from a New Registry CMO: "Be Observant"

A "club is a club": sports clubs, fan clubs, night clubs to use a domain name ending in ".club".
From the author:
"It always starts with a lot of thinking at first. An idea will swirl around in my head, and if it’s a good idea, I won’t be able to stop thinking about it — when I’m in the shower, driving, running…. I can even feel a bit of an adrenaline rush as I mull it over, becoming eager to share it and develop it further. My next steps may involve bouncing it off a few people verbally or going straight to fleshing it out in a few paragraphs".


  • Trademarks should submit their datas into the Trademark Clearinghouse to participate in future Sunrise Periods. The official TMCH calendar is available here;
  • For a better recognition, Fan clubs should register a ".club" domain name at their accredited Registrar.

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