Monday, August 31, 2015

Analyzing online reviews is a valuable tool to better gauge the best positioning of the gTLDs

A "club is a club": sports clubs, fan clubs, night clubs to use a domain name ending in ".club".
From the author:
"The authors applied data mining techniques to online reviews to extract keywords and patterns that revealed customers' critical or favorable comments for 27 different tablet attributes. For domain names attributes, reviews should be segmented by the desired role and the availability of the domain name".

Source: http://www.circleid.com/posts/20150831_online_reviews_provide_insights_into_gtld_customers_needs/.

Reminders:
  • Trademarks should submit their datas into the Trademark Clearinghouse to participate in future Sunrise Periods. The official TMCH calendar is available here;
  • For a better recognition, study clubs should register a ".club" domain name at their accredited Registrar.

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