"Over the past months, across the industry we've seen more and more businesses, brands and celebrities adopting new domains from TheHungerGames.movie, to BigMac.Rocks to BornThisWay.Foundation, to Lovato.club and on and on. It is great to see Google at the dance in such a high profile way, and I expect this will be one of many more "twerking moments" to come".
Source: http://www.circleid.com/posts/20150812_have_new_domains_had_our_twerking_moment/.
Reminders:
- Trademarks should submit their datas into the Trademark Clearinghouse to participate in future Sunrise Periods. The official TMCH calendar is available here;
- For a better recognition, night clubs should register a ".club" domain name at their accredited Registrar.
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