Thursday, July 23, 2015

.BRAND new gTLDs: is it worth it?

A "club is a club": sports clubs, fan clubs, night clubs to use a domain name ending in ".club".
A good post asking questions related to online positioning and SEO for .BRAND new gTLDs.

Extract: "If a .brand domain name doesn’t have any more weight than any other TLD, what is the advantage of using it? I would imagine there could be added trust with a .brand domain name because a consumer should know that the brand operates the extension and it’s less likely to be a phishing site or a site offering counterfeit goods. However, at least at this point in time, I don’t think consumers would know enough about the new extensions to understand this yet".

  • Trademarks: submit your datas into the Trademark Clearinghouse to participate in coming Sunrise Periods. Check the calendar here;
  • Trademark Clubs can register their ".club" domain name with Uniregistry.

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