Monday, July 13, 2015

A Role for New gTLDs in the CSR Marketing

A "club is a club": sports clubs, fan clubs, night clubs to use a domain name ending in ".club".
Interesting view from Fairwinds Partners on how Brands can increase security for their clients taking them to their .BRAND new gTLD.

Extract: "New gTLDs are a relatively new digital tool in the brand philanthropy toolkit, but there is already some traction with them: For example, shortly after the launch of .FOUNDATION, Lady Gaga’s charity dropped its .ORG site, opting instead to host the site at BornThisWay.Foundation".

  • Trademarks: submit your datas into the Trademark Clearinghouse to participate in coming Sunrise Periods. Check the calendar here;
  • Brand Clubs can register their ".club" domain name with Namebay.

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