Wednesday, June 17, 2015

Good Read: "the .BRAND desert"

A "club is a club": sports clubs, fan clubs, night clubs to use a domain name ending in ".club".
New .BRAND applicants still don't know what to do with their new gTLD.

Extract: "Furthermore, users are not used to the system and nobody knows what the standard will be – for example, will it be ‘’ or a specific national domain such as ‘’? For the time being, we will stick with our existing digital marketing strategy. We consider that our ‘.brands’ are more of an opportunity to take up when the time is right and are not something we have to rush into".


  • Trademarks: submit your datas into the Trademark Clearinghouse (also called "tmch") to participate in coming Sunrise Periods;
  • Clubs can register their domain name with Uniregistry;
  • Jovenet Consulting informs and provides consultancy services on New gTLDs;
  • The Trademark Clearinghouse calendar is available here.

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