Monday, June 15, 2015

.BRAND new gTLD applicants: "What do we do with this?"

A "club is a club": sports clubs, fan clubs, night clubs to use a domain name ending in ".club".
A strategist to explain what Brand should do with their TLD.

Extract: "While a few brands like Barclays have rolled out HOME.BARCLAYS or Marriott has made an announcement about its use of .MARRIOTT deep inside their MARRIOTT.COM page where no one could find it without a link, the need for actual strategic planning by these brands has become clear".


  • Trademarks: submit your datas into the Trademark Clearinghouse (also called "tmch") to participate in coming Sunrise Periods;
  • Trademark Clubs can register their domain name with Uniregistry;
  • Jovenet Consulting informs and provides consultancy services on New gTLDs;
  • The Trademark Clearinghouse calendar is available here.

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