Friday, May 8, 2015

Websites aren't just .com and .net anymore

Extract: "Basic self-defense also plays a role. David Mitnick, an intellectual property lawyer and founder of domain name and brand monitoring services company DomainSkate, described a former advertising client's dilemma. "Someone registered an online agency's name and started siphoning customers," he said. "These people thought they were doing business with the real agency, but they weren't. We see this on a daily basis".

Source: http://www.adweek.com/news/advertising-branding/should-your-shop-purchase-agency-domain-164407.

To agencies: did you know there is a TLD which means "trademark"? The ".商标" IDN stands for “.trademark” in Simplified Chinese.

Reminder:
  • Agencies can register a ".agency" domain name with UniRegistry;
  • Brands can submit their trademark data into the Trademark Clearinghouse ("TMCH") to participate in a Sunrise Period. The TMCH calendar is available here;
  • Need to promote or sell your new gTLD? Contact Jovenet Consulting.

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