Wednesday, May 20, 2015

Protecting One’s Brand and One’s Name (new gTLDs)

Extract: "Shakespeare’s Romeo and Juliet asks, “What’s in a name?” Brandholders are learning that hundreds of thousands of wasted dollars in defensive registrations are the price to avoid harm when some offensive domain names are approved by ICANN. It is critical that you join with ANA and others in communicating your concerns to the Congress, the Department of Commerce and ICANN itself before the transition occurs".


  • Trademark Clubs can register a ".club" domain name with UniRegistry;
  • Brands can submit their trademark data into the Trademark Clearinghouse ("TMCH") to participate in a Sunrise Period. The TMCH calendar is available here;
  • Need to promote or sell your new gTLD? Contact Jovenet Consulting.

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