Friday, May 8, 2015

New gTLDs: determining what consumers need

Extract: "Will the domains make life easier for Internet users? Is there a need for .brand? Why did earlier introductions of gTLDs fail? Assuming that new gTLDs are needed, will they create social value? ICANN didn't ask these questions or any others".


To Law Firms: there is a TLD which means "trademark". The ".商标" IDN stands for “.trademark” in Simplified Chinese.

  • Brands can submit their trademark data into the Trademark Clearinghouse ("TMCH") to participate in a Sunrise Period. The TMCH calendar is available here;
  • Yacht Clubs can register a ".club" domain name with UniRegistry and have a look at

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