Wednesday, May 20, 2015

Navigating the World of New gTLDs (Markmonitor)

Extract: "New gTLDs promise benefits to consumers and businesses alike. But the impact they will have on a brand's digital presence, domain portfolios and brand protection strategies is profound. Companies must determine where to register and how to protect their brands and trademarks in the new domain name landscape. Domain name expert Elisa Cooper discusses trends you need to be aware of when navigating the world of new gTLDs and takes a look at where the world’s largest brands are registering. She lists the top 10 most popular gTLDs in a number of vertical markets".


Note: did you know there is a TLD which means "trademark"? The ".商标" IDN stands for “.trademark” in Simplified Chinese.

  • Clubs can register a ".club" domain name with Markmonitor;
  • Brands can submit their trademark data into the Trademark Clearinghouse ("TMCH") to participate in a Sunrise Period. The TMCH calendar is available here;
  • Need to promote or sell your new gTLD? Contact Jovenet Consulting.

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