Thursday, May 28, 2015

How Can Brands Use New gTLDs to Engage Millennials?

Extract: "Brands that own and operate their own .BRAND can provide innovative and seamless experiences by consolidating the purchasing process, loyalty programs, and customer support services within their gTLD. Some brands are in a position to create entire worlds within their gTLD, hosting proprietary engagement platforms that allow loyal customers and brand ambassadors to have their own domain names within a brand".

Source: http://blog.fairwindspartners.com/gtld-usage/new-gtlds-and-millennials.

Reminder:
  • Clubs can register a ".club" domain name with UniRegistry;
  • Trademarks can submit their data into the Trademark Clearinghouse ("TMCH") to participate in coming Sunrise Periods. The TMCH calendar is available here.

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