Extract: "If you’re a small business or consumer, you may have seen or heard something about new domain extensions and be wondering "why should I care?" It’s a fair question, particularly in light of all the press about .SUCKS and .PORN capturing concerns and dollars from celebrities. I can give you a lot of reasons why you should care about these new domains, but let me tell you a story first".
Reminder: did you know there is a TLD which means "trademark"? The ".商标" IDN stands for “.trademark” in Simplified Chinese.