Friday, April 17, 2015

This is not going to help new gTLD Promotion

Extract: "...today we’re updating the algorithms that display URLs in the search results to better reflect the names of websites, using the real-world name of the site instead of the domain name, and the URL structure of the sites in a breadcrumbs-like format".

Source: http://googlewebmastercentral.blogspot.fr/2015/04/better-presentation-of-urls-in-search.html.

Note: did you know there is a TLD which means "trademark"? The ".商标" IDN stands for “.trademark” in Simplified Chinese.

Reminder: Brands can submit their trademark data into the Trademark Clearinghouse ("TMCH") to participate in a Sunrise Period. The TMCH calendar is available here.

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