Wednesday, April 8, 2015

Taylor Swift soon to register her .club

Extract: "This sort of payoff is already happening for some companies. When domains under the .club TLD became available, a startup called Coffee Club was quick to snatch theirs up. Even though they were already operating under the enviable domain coffee.org, they recognized coffee.club as an even more to-the-point and descriptive domain name. They were right".

Source: http://www.fastcompany.com/3044694/tech-forecast/what-taylor-swift-can-teach-your-company-about-protecting-its-brand-online.

Reminder:
  • Clubs can register a ".club" domain name with UniRegistry;
  • Brands can submit their trademark data into the Trademark Clearinghouse ("TMCH") to participate in a Sunrise Period. The TMCH calendar is available here;
  • Promoting new domain names to end-users requires time, contact Jovenet Consulting for help.

No comments: