Thursday, April 2, 2015

New gTLDs: how important are Keywords in 2015?

Extract: "URL: Including your keyword in your page URL should not be confused with creating exact match domains, which is a black hat practice frowned upon severely by most search engines. Use your keyword in the URL at least once and in such a way that it describes the page contents and helps the user in navigation as well".

Source: http://www.convinceandconvert.com/digital-marketing/how-important-are-keywords/.

Reminder:
  • Clubs can register a ".club" domain name with UniRegistry;
  • Brands can submit their trademark data into the Trademark Clearinghouse ("TMCH") to participate in a Sunrise Period. The TMCH calendar is available here;
  • Promoting new domain names to end-users requires time, contact Jovenet Consulting for help.

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