Wednesday, April 15, 2015

Brand protection online: what you need to know with new gTLDs

Extract: "Historically the only choice was a small number of three-letter TLDs such as .com and .org or a two-letter country-code top-level domain such as .uk or .nl. As of mid-January 2015, provides a breakdown of new gTLD statistics) reported a total of more than four million new gTLD domains registered. Registration of your trademarks with ICANN’s Trademark Clearinghouse will not block registration by third parties, but will give early warning in the event that a registration is made in one of the new TLDs that exactly matches your trademark".


Note: did you know there is a TLD which means "trademark"? The ".商标" IDN stands for “.trademark” in Simplified Chinese.

  • Trademark Clubs (ye they exist) can register a ".club" domain name with NetNames;
  • Brands can submit their trademark data into the Trademark Clearinghouse ("TMCH") to participate in a Sunrise Period. The TMCH calendar is available here;
  • Need to promote your new gTLD? Contact Jovenet Consulting for help.

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