Monday, March 23, 2015

Zero Uptake of .LUXURY Domains in Kenya (new gTLDs)

Extract: "This is post no doubt concerned with .LUXURY domain name which caters for the 1% of the market in the domain name namespace and why there is virtually zero uptake of the name address in the Kenyan market in spite of its reputation as a growing luxury market. Most Kenyan businesses that are active in the luxury niche, and over 90% of these are in the tours and hospitality industry, use .COM and .CO.KE domains".


  • To participate in a Sunrise Period, Brands should submit their trademark data into the Trademark Clearinghouse and check its calendar;
  • Luxury Brands can register a domain name ending in ".luxury" with GoDaddy;
  • Promoting new domain names to the right target requires time: contact Jovenet Consulting.

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