Wednesday, March 18, 2015

Who's buying the new gTLDs?

Extract: "But not all TLDs will be brand names. Google has, among others, bought the rather generic .app for around $25m, for instance. This gives it the sole right to create web addresses such as or, and to charge others to register others".


  • To participate in a Sunrise Period, Brands should submit their trademark data into the Trademark Clearinghouse and check its calendar;
  • App developpers will soon be able to register a domain name ending in ".app" with GoDaddy;
  • Promoting new domain names to the right target requires time: contact Jovenet Consulting.

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