Tuesday, March 3, 2015

The Domain Name Delusion That Foretells General gTLD Disaster

Extract: "I do not believe that a reasonable person will conclude that to date the concept's rosy crucifixion amounts to a marketing triumph. It is anything but that, and there's a good reason for it. ICANN had it ass backwards from a utility standpoint; and, unfortunately, dot Green appears to be a victim of ICANN thinking as well as the marketing delusions of numerous other gTLD entrepreneurs who bought into ICANN's thinking".

Source: http://www.circleid.com/posts/20150302_dot_green_gtld_domain_name_delusion_general_gtld_disaster/.

  • To participate in a Sunrise Period, Green Brands should submit their trademark data into the Trademark Clearinghouse and check its calendar;
  • Green companies can register a domain name ending in ".green" with GoDaddy;
  • Promoting new domain names to the right target requires time: contact Jovenet Consulting.

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