Monday, March 23, 2015

New gTLD “.s_c_s” is Continuing to Cause Trouble for Brands

Extract: "Brand owners should communicate their objections to ICANN about this new way to abuse the domain name system merely to create quick profits. Although ICANN states it does not interfere with pricing issues, it says it does welcome “community feedback”. To communicate to ICANN, you can contact the ICANN Ombudsman at or Concerns may also be submitted via the Ombudsman Complaint Page located at".


  • To participate in a Sunrise Period, Brands should submit their trademark data into the Trademark Clearinghouse and check its calendar;
  • Companies can register a domain name ending in ".company" with GoDaddy;
  • Promoting new domain names to the right target requires time: contact Jovenet Consulting.

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