Wednesday, March 25, 2015

Can the right—or wrong—domain extension impact your brand’s online success?

Extract: "While the importance of selecting the right domain name for your web address is well known, the domain extension (what comes after the dot) is usually an afterthought".

Source: http://www.interbrand.com/en/views/234/why-domain-extensions-matter-for-online-success.

Reminder:
  • To participate in a Sunrise Period, Brands should submit their trademark data into the Trademark Clearinghouse and check its calendar;
  • Trademark Clubs can register a domain name ending in ".club" with GoDaddy;
  • Promoting new domain names to the right target requires time: contact Jovenet Consulting.

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