Monday, February 9, 2015

What are New gTLDs and Why Do They Matter for a Digital Marketing Plan?

Extract: "From brand owners’ perspective, .BRAND gTLDs will create safe, trusted spaces with verifiable authenticity and security to enhance their brand’s reputation on the Internet. From a consumer perspective, .BRAND gTLDs provide a secure user experience and can help reduce the threat of phishing attacks or other malicious activities".

Source: http://blog.fairwindspartners.com/gtld-basics/new-gtlds-matter-digital-marketing-plan.

Reminder:
  • Trademarks can register their .CLUB domain name with FairWinds;
  • To participate in a Sunrise Period, Brands should submit their trademark data into the Trademark Clearinghouse and check the calendar;
  • To promote new gTLDs "a different way", contact Jovenet Consulting.

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