Wednesday, February 18, 2015

Using new domain names for a marketing advantage

Extract: "First and foremost, the new domain name endings give marketers the chance to use web addresses to their advantage and refresh their digital strategies. Brands now have the opportunity to own a memorable web address that marketers can use to revitalise customer engagement. For example, Amazon could advertise for consumers to navigate to Amazon.sales where it could provide all the latest offers".

Source: http://www.fourthsource.com/general/risks-rewards-new-domain-names-18651.

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