Wednesday, February 25, 2015

That’s why winemakers on both sides of the Atlantic are fighting the new TLDs

Extract: "They fear that the new domain names will open the door to misrepresentation. Think of how true Champagnehas continued to exist in a world of lesser sparkling wines. Everything about Champagne from pruning to vineyard yields to the degree of pressing to release dates has been codified in its name, and that name has been legally protected for hundreds of years, extending into more than 70 countries and reaffirmed in the Treaty of Versailles after World War I. But the new TLDs allow anyone and everyone to register a .champagne URL. It essentially gives cyber permission for the makers of any old rotgut- fizzy or otherwise- the imprimatur of centuries of history, terroir, and reputation".


  • To participate in a Sunrise Period, Wine Brands should submit their trademark data into the Trademark Clearinghouse and check its calendar;
  • Wine shops could soob be able to register a domain name ending in ".wine" (and ".vin") with GoDaddy;
  • Promoting new domain names to the right target requires time: contact Jovenet Consulting.

No comments: