Wednesday, February 18, 2015

Second-round applicants won’t have that problem

Extract: "The second round will have a very different complexion to the current one, in which he believes many brands applied predominately for defensive purposes and have then had to work on the development of a strategy for the TLD so that it truly adds value to the organisation. “Second-round applicants won’t have that problem. They will have seen new TLDs in operation and when they apply they will have a clear - or a far clearer – strategy on how they are planning to use theirs. If you are a second-round applicant you will want to hit the ground running".



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