Thursday, February 26, 2015

Rights Protection in the Adult-themed new gTLDs

Extract: "The registry launched a revolutionary blocking product, one of the first Rights Protection Mechanisms we had seen in the domain world that allowed trademark holders to put their critical digital assets out of harm’s way, unless of course they were a bona fida member of the Adult Entertainment industry, in which case they could use it how they wanted".


  • To participate in a Sunrise Period, Adult Brands should submit their trademark data into the Trademark Clearinghouse and check its calendar;
  • Adults willsoon be able to register a domain name ending in ".adult" with Netnames;
  • Promoting new domain names to the right target requires time: contact Jovenet Consulting.

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