Friday, February 27, 2015

New registries should put users' good first (new gTLDs)

Extract: "When it comes to discourse, we've heard about product and pricing-mechanism differentiation, and about the number of registrations (with a few strategies that included free giveaways). We have not heard about an integrated approach and doing good. And too often the registries engage in dubious rhetoric about their gTLDs while having nothing to say about the real risks and costs of rebranding".


  • To participate in a Sunrise Period, Brands should submit their trademark data into the Trademark Clearinghouse and check its calendar;
  • International Corporations can register their domain name ending in ".international" with GoDaddy;
  • Promoting new domain names to the right target requires time: contact Jovenet Consulting.

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