New domain names are "Personalisation"

Extract: "At a smaller business level, the new gTLDs also allow for a more personalised approach. A local printer business could register their website aswww.PrintCentral.ink, for example, leaving prospective customers in no doubt about the types of products they could get from that site".

Source: http://www.techradar.com/news/internet/web/the-power-of-new-domains-get-personal-and-attract-more-customers-1285161.

Reminder:

• Tattoo makers can register their .INK domain name with GoDaddy;
• To participate in a Sunrise Period, Brands should submit their trademark data into the Trademark Clearinghouse and check the calendar;
• To promote new gTLDs "a different way", contact Jovenet Consulting.