Thursday, January 15, 2015

Why Launch a New generic Top-Level Domain (or IDN)?

Extract: "Book giant merchant Barnes 'n Nobles invested millions of dollars to buy the domain to promote their brand. A .BOOKS TLD would be a more effective alternative at a fraction of the cost and could be leveraged by launching thousands of targeted .BOOKS domains (e.g orwww.history.books) and positioned to achieve higher conversions, financial returns and exposure in search results as well as social media campaigns".



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