Tuesday, January 27, 2015

What’s Ahead for Businesses in .BRANDs and Other New gTLDs

Extract: "Brands that are involved in or at least well-educated on the New gTLD Program know the need for:
  • A plan to buy domain names in new gTLDs that related to their industry
  • A strong technical infrastructure that can accommodate new gTLDs
  • If they have their own .BRAND, a way to create a measurable connection with their audience".
Source: http://blog.fairwindspartners.com/events/look-whats-beyond-dot-brands-generics-opportunity.


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