Tuesday, January 6, 2015

New Year’s Resolutions for Your Domain Name Portfolio: Trash or Keep?

Extract: "Once you have your metrics compiled and the data analyzed, you can make the final cut. Keep those domain names that reference current products or business, that have high traffic and good name quality, and that are in TLDs at high risk for cybersquatting. Eliminate those domain names that reference discontinued business, services, or campaigns, that aren’t driving traffic, and that do not pose an infringement risk. Among the names in the latter group, you may find that you have generic domain names that could be sold at a profit".



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