Thursday, January 15, 2015

New gTLDs to fragment Internet into Communities of Interest

Extract: "More than one-third (34 percent) of the businesses surveyed felt that Internet users will be more likely to type web addresses directly into their browser following the release of new Generic Top Level Domains (gTLDs). Over the next six years, the arrival of new gTLDs will fragment Internet users into ‘communities of interest’. 89 percent of the businesses surveyed by NetNames believed that the new gTLDs will make it easier for consumers to find their website".



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