Thursday, January 8, 2015

Must read: Tradeshows don't help to Market new gTLDs (lesson learnt)

Extract: "The first goal Donuts sought to accomplish by engaging with attendees who came by their booth and advertising in the show publications. They also engaged other vendors at the show, by mapping out the show floor and speaking to the other exhibitors at the show. The second goal they sought to accomplish by partnering with GoDaddy to have representatives talk to small business owners and individuals about their existing web presence, offering advice, and offering discounts for onsite registrations of new TLDs".



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