Tuesday, January 6, 2015

Go Only for Big Bang gTLD Rebranding

Extract: "Rebranding companies should not ignore the possible need to retool their product offerings so as to avoid confusing consumers — piecewise and reactive rebranding must be avoided. Wait for the right time and go all in".

Source: http://www.circleid.com/posts/20150105_go_only_for_big_bang_gtld_rebranding/.


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