Monday, January 12, 2015

Companies Face Difficult New gTLD Decisions

Extract: "To submit to the TMCH or not? To register, or not? To block, or not? To police, or not? To take action, or not? Over and over again, corporate domain administrators were faced with difficult questions, where there were no easy answers. Approaches taken by corporations ran the gamut. Some companies blocked all of their marks, and then registered where blocking was not an option while others registered very little, and focused strictly on policing their core brands".



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