Tuesday, January 13, 2015

.BRANDS: Why make the switch

Extract: "It’s naïve and short-sighted to think switching to a .brand will be anything but expensive and complicated. Attaining any form of real differentiation is difficult and takes immense effort. But what’s your key advantage? Isn’t it simply because YOU CAN (and others can’t)"?

Source: http://www.ariservices.com/blog/brands-nobody-said-it-was-easy/.


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