Thursday, January 8, 2015

An overview of ICANN’s gTLD Programme: what do sports brands need to consider to protect themselves?

Extract: "How do you calculate the market potential for a sports domain such as .CRICKET, .FOOTBALL, .RUGBY, .BASKETBALL, etc? According to one of the operators of these newly launched generic top level domains (gTLDs) calculating the market potential for sports gTLDs is never easy and can be very subjective".



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