Extract: "How a website can earn search engines benefits with the new gTLDs? The job of search engine is to deploy exact results according to search queries, the recent algorithm updates have made viable changes in the search results. Search engines will continue to reward websites with high-quality content, user experience, website behaviour, domain authority and backlink nature. The search engine giant Google has already allowed users to search by domain extension in its advanced search feature. So, the new gTLDs are in the race search engines are interested in descriptive extensions to deploy highly-qualified audience website with specific brand gTLD".