Tuesday, November 25, 2014

Tmall and New gTLDs: Tools for Brands Engaging in E-commerce in China

Extract: "In recent years, the Chinese government has announced its intention to double the value of national e-commerce sales to nearly $3 trillion by the close of 2015 and to achieve full nationwide broadband coverage by 2020. Meanwhile, the Chinese government has espoused substantive support for ICANN’s new gTLD program, having registered some 10,000 Internationalized Domain Names (IDNs) and is now requiring that all Chinese government websites use fully Chinese web addresses".

Source: http://gtldstrategy.com/2014/11/24/tmall-and-new-gtlds-tools-for-brands-engaging-in-e-commerce-in-china/.

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