Interview with Andy Churley - Chief Marketing Officer of Famous Four Media
How can individuals & businesses benefit from registering one of the new domain extensions e.g. .science, .accountant, .trade, etc instead of a more traditional .com or .co.uk?
The big difference in the new domain endings and the more ‘old school’ style TLDs is context. Most people forget that in the ‘good old days’ .COM stood for commercial and was intended to designate a website that had some kind of commercial intent. Somewhere in the mid-nineties, that definition got blurred which has meant that nowadays .COM doesn’t really define the website it describes. The real benefit of new gTLDs is their descriptive nature; why would you ever visit a .ACCOUNTANT website if you are looking for a window cleaner?.