Extract: In the following I will look at some of the recent studies in the field. We will surely see many more over the next months, but the initial conclusion is interesting: Yes, there is a positive SEO effect. This is surprising, since Google denies that new gTLDs will not be a ranking factor (See chief engineer Matt Cutts answer below). Some time ago EMD (Exact Match Domains) stopped being part of Google’s ranking algorithm, so why should it suddenly be the case for the new gTLDs?
Register your new domain names with Europeandomaincentre.com